HEY — I’M MARY ALICE DUFF
I AM UTTERLY OBSESSED WITH SELF-EMPLOYMENT… AND I DON’T MEAN THE SHINY INSTAGRAM VERSION OF IT.
I mean the real kind. The kind that gives talented, capable people autonomy, financial stability, and the ability to design a life they actually love. I believe that with the right structure, support, and systems, paired with a founder’s vision, entrepreneurship isn’t just possible. It’s sustainable.
Building my fractional COO business is what allowed me to pack up my bags, sell everything I owned, and move across the ocean to France with my family. It gave me freedom. And yet, for so many founders, their businesses do the opposite. Limiting them, consuming their time, and barely paying them.
That’s the gap I work in.
Running my first business taught me everything about what works… and what doesn’t. In 2017, I launched a sustainable apparel company where we designed, manufactured, retailed, and shipped everything ourselves. I experienced the highest highs and the most grueling lows of small business ownership. I was a first-time founder with a clear vision and a product people loved… but very little structural support. When the pandemic forced me to close, I was devastated. But it also gave me clarity.
My sweet spot wasn’t just running my own business. It was helping other founders run theirs, without burning out, without the chaos, and without sacrificing their lives in the process.
Before entrepreneurship, I spent years in social policy and social work, eventually becoming Chief of Staff at a $10M nonprofit. That’s where I learned to see the whole picture - spotting patterns across teams, leading 150+ people, managing complex operations, and building systems that actually work.
Today, I blend that big-org operational depth with the lived reality of small business ownership.
ABOUT ME
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ABOUT ME —
MY STORY…
A FEW YEARS AGO, MY HUSBAND AND I MADE A LIFELONG DREAM A REALITY: WE PACKED UP OUR LIVES IN THE STATES AND MOVED TO MONTPELLIER, FRANCE.
That leap clarified something for me: freedom doesn’t come from working harder or wanting it badly enough. It comes from having the right structure, support, and systems in place.
Since 2022, I’ve been helping founders build businesses that actually support their lives instead of consuming them, because I know what’s possible when entrepreneurship truly works.
I partner with remote small business founders in travel, wellness, lifestyle, food, fitness, education, and hospitality who are hitting that critical scaling point, typically bringing in €500k-€3M in revenue. At this stage, the very methods that got you started are often the ones holding you back.
You’ve already built something incredible. Now, let’s put the right systems, structure, and strategies in place to protect your time, maximize profit, and finally let you enjoy the life and business you’ve created.
TRUSTED BY FOUNDERS OF
BEYOND OPERATIONS
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BEYOND OPERATIONS —
COACHING THE NEXT GENERATION OF FRACTIONAL LEADERS
Alongside my work with founders, I mentor high-level experts ready to build a sustainable Fractional business of their own. I started coaching because I saw too many brilliant experts stuck in an "employee mindset"… over-delivering, under-earning, and trading one boss for five.
I’m here to change that. I help you transition from a 'freelance fixer' to a strategic partner. We’ll work together to install my frameworks into your business, customizing the blueprints, pricing, and boundaries for your specific goals. You get the benefit of my years in the field, minus the trial-and-error, so you can stop just 'fixing' and start leading a practice that works for you.
MY OFFERS
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WORK WITH ME
You’ve built a successful business in travel, wellness, lifestyle, food, fitness, education, or hospitality, but right now, you’re the bottleneck… buried in team management and daily operational noise. As your Fractional COO, I step in as your strategic partner to audit your business ecosystem, lead your remote team to true autonomy, and install predictable systems. I fix the root causes of your stress so you can finally lead as a visionary, pay yourself properly, and log off without the panic.
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BECOME A FRACTIONAL LEADER
You have the years of experience, but running a business around that expertise is entirely different. If you’re tired of "hustling for gigs," under-pricing your genius, or feeling like a part-time employee for five different bosses, this 11-week group program is designed to change that. Whether you are an expert in Operations, HR, Legal, or Finance, I hand you the exact systems and positioning frameworks I use to run my own thriving, remote fractional business.