FOR RETREAT, CULINARY & TRAVEL EXPERIENCE FOUNDERS
THE BLUEPRINT
YOUR CLIENTS LOVE WHAT YOU DO. YOUR EXPERIENCE BUSINESS SHOULD BE MAKING MORE FROM IT.
You know your product is genuinely great. Clients write glowing reviews, come back year after year, and send their friends. You've built something people love — but you feel stuck. Maybe you aren't paying yourself yet, sales are inconsistent, and when you are making money it goes right back out the door.
The finances are murky. You're not sure which offerings are actually profitable. The team is good but somehow still depends on you for everything. Marketing is inconsistent. Systems live in your head instead of somewhere reliable.
Which begs the question: if my product is genuinely fantastic, why doesn't the rest of the business work?
After working with retreat, culinary, and travel experience founders for five years here's what I can tell you: that gap between the quality of your product and the quality of your business infrastructure? It's costing you — in margin, in time, and in energy you don't have to spare.
But here's the bright spot: if your product is genuinely awesome (and it is!), you're closer to the business you want than you think. You just can't see it clearly from inside it.
In 30 days, I get under the hood of your business — across finance, marketing, people, and operations — and come back with a clear picture of exactly where the money and energy are leaking, and what to do about it first.
WHAT WE LOOK AT
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WHAT WE LOOK AT —
Financial deep dive
Offering-by-offering profitability, true costs, pricing, and margin health. We find the fastest paths to increasing profitable revenue, not just turnover. Where your pricing isn't pulling its weight, we rebuild it, so you're charging appropriately for what you offer and not leaving money on the table. You'll walk away with a custom pricing calculator, tailored to your specific offerings, so you can build profitable offers going forward without the guesswork.
Metrics and tracking
We identify the key metrics in your business that actually matter, the ones that reliably drive bookings, revenue, and profitability. Then we set you up with a simple, lightweight dashboard, so you can track what matters and adjust your strategy as you go, not just after the fact.
Marketing reality check
Your website, SEO, analytics, social, and email, with a focus on underused organic channels and quick wins you've been too busy to act on. We'll give you an honest read on what's actually working versus what's just consuming your time. You'll get specific, low-lift fixes that move the needle without a bigger budget or a new hire.
Team clarity
Roles, workload, strengths, and gaps. If there's underutilised talent on your team, we find it and put it to work. We map out who's actually doing what, where the bottlenecks live, and where you're still holding onto tasks that should've been handed off months ago. You end up with a team that runs the business, not one that just runs things by you.
Systems and ops
Booking flows, communication, project management, and every friction point we can streamline, so the business stops depending on you being in the middle of everything. We identify where manual processes are slowing you down and what tech can automate them, so you get out of the weeds for good.
DELIVERABLES
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DELIVERABLES —
There are always things a small business can do that are low-effort and high-reward. Always. My job is to find them.
You will never hear me tell you to pour thousands into paid ads, hire an expensive agency, blow up your team, or chase whatever LinkedIn is calling a "growth hack" this week. That's not how I work.
My background is in small, people-centered businesses. I know how to build something from very little. I value scrappy and creative — and every recommendation I make will be implementable, feasible, and doable without finding an extra €20K a month to invest.
The wins are already in your business. We just need to find them.
At the conclusion of our 30 days together you’ll receive:
WHAT YOU WALK AWAY WITH
Comprehensive Blueprint
A detailed written report across all four areas in your business with honest findings and clear observations plus a 60-minute debriefing session where you can ask questions, get clarity and have a realistic plan to move forward.
Prioritised 90-Day Roadmap
I’ll identify the key strategic priorities organizing them from low-effort/ high reward to high effort/ high reward. You’ll be handed a prioritized to-do list that you can start taking action on immediately. You'll know exactly where to invest your time and energy — and in what order for maximum benefit. If you’ve already got a team on board, you can hand this off to a VA or OBM.
Financial Forecast & Offer Recommendations
I’ll develop a high-level financial model with specific recommendations on which offerings to double down on, which to rethink, and how to price for real profitability. You’ll quickly see how the recommendations I’ve identified can improve your bottom line (and how much money you’re leaving on the table by NOT making changes).
"Before Blueprint, we felt scattered about where to focus our energy — the fog has lifted, so to speak. Seeing the financial strategy and believing in our product's value gave me a massive boost of confidence to take the business to the next stage. Mary Alice has a way of cutting through the noise and getting straight to actionable steps."
Suki Sjodahl Staples & Steve Wilson
Co-founders, Mediterranean Food Journeys
WHO'S THIS FOR?
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WHO'S THIS FOR? —
…you run a small, direct-to-consumer business in travel, culinary experiences, wellness, adventure, or creative experiences, online or IRL — with annual revenue under €2M.
…your clients love you! The reviews are great. The referrals come in. But the business itself feels harder and less profitable than it should be given how good the product is.
…you're not confident which offerings are actually making money and which are quietly subsidising the others.
…your systems and processes mostly live in your head — and the business would struggle if you stepped away for two weeks.
…you've been meaning to get on top of the numbers and the team structure for months, but there's always something more urgent.
…you're done running on instinct. You want the data, the outside perspective, and a clear plan — so you can finally make decisions from clarity instead of stress.
THIS IS A GREAT MATCH FOR YOU IF…
TRUSTED BY FOUNDERS OF
THE DETAILS
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THE DETAILS —
HOW IT WORKS
EVERYTHING YOU NEED TO KNOW…
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30 days.
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We start with a two-hour deep-dive call. You walk me through the business — what's working, what isn't, where you want to go. Then I take it from there. I’ll provide you with a checklist of documents to hand over so I can get to work.
Over 30 days, I research and analyse the business independently. Digging deep into finance, marketing, people, and systems. You don't carry the burden of this work.
At the end, you receive your Audit Report, 90-Day Roadmap, and Financial Forecast — plus a walkthrough session to go through the findings together and answer questions.
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Starting at €3,000, on a sliding scale based on your team size and revenue. A 50% deposit is required to begin.
Book a discovery call and we'll talk through your business to see if it's a good fit.
STILL GOT QUESTIONS?
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STILL GOT QUESTIONS? —
FREQUENTLY ASKED QUESTIONS
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That's up to you. Some founders take the roadmap and run with it independently — assigning the priorities I've identified to their existing team members and executing from there. Others continue with an ongoing fractional COO engagement, allowing me and my team to implement fast fixes and longer-term strategic changes with no onboarding lag. Either way, you leave with something genuinely useful.
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Most consultants look at one part of your business in isolation — a marketing consultant looks at marketing, a finance consultant at finance, an HR consultant at people. As someone with deep expertise in the business of small businesses, I know how interdependent these areas are on one another in a small business context. They simply can't be examined in isolation. The reason most fixes don't stick is that they're implemented without understanding how the pieces connect. That's exactly what this audit is designed to address.
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Completely understandable. But I can't give you an accurate picture if I'm only looking at half the information. Think of it like a doctor: I can't diagnose without the full chart. Everything is handled in complete confidence, and after years of working inside small businesses, nothing shocks me. I'm not here to judge your past decisions — I'm here to make them work for you going forward.
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Not much — that's the point. Beyond the initial two-hour call, I work independently. You’ll be asked to share documents or answer a few follow-up questions, but the whole design of this engagement is to take weight off your plate, not add to it.
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This audit was built for founders running experience-led, direct-to-consumer businesses such as cooking schools, retreat experiences, food tours, adventure operators, creative workshops, fitness classes, etc. The nuances of seasonal revenue, experience-based pricing, and small remote teams are baked into how I approach the work.